Uniqlo Application - Redesign
Uniqlo offers high-quality, functional, and affordable clothing for everyone. However, their mobile app doesn't quite capture the brand's essence. I believe a UX/UI overhaul can transform it into a user-friendly platform, allowing customers to enjoy a seamless and enjoyable shopping experience from anywhere.
Project Overview
This academic project focuses on redesigning the Uniqlo mobile application to enhance its user experience and better reflect the brand's essence. The project follows a comprehensive UX/UI design process, incorporating various research methods and design techniques.
Key Components
UX Research:
Heuristic evaluation to identify usability issues
Design principle analysis to assess visual and structural elements
Implied usability testing to gather user insights
Information Architecture:
Restructured app layout for improved navigation and content organization
Redefined user flows for core tasks like browsing, purchasing, and account management
UI Design:
Created high-fidelity wireframes and prototypes
Developed a new visual style guide including colors, typography, and iconography
Focused on clean, minimalist design aligning with Uniqlo's brand identity
Usability Improvements:
Streamlined login/signup process
Enhanced product browsing and selection experience
Improved checkout flow
Added features like wishlists and personalized recommendations
Brand Integration:
Incorporated Uniqlo's "LifeWear" concept into the app design
Showcased special collections and collaborations
This project emphasizes performance and elegance, ensuring a smooth shopping experience that drives conversion rates.
