Omnichannel - UX Case Study
In this academic project, I conducted in-depth UX research on omnichannel strategies and their impact on business growth. By analyzing customer journeys and touchpoints, I successfully transformed a single-channel brand into an omnichannel experience, enhancing customer engagement and driving overall business performance.
Overview:
In this academic project, I took on the challenge of transforming a single-channel brand into a seamless omnichannel experience. Through extensive UX research, I identified the key pain points and opportunities in the brand’s customer journey. By integrating multiple touchpoints across both digital and physical channels, I designed a cohesive experience that spanned a newly developed mobile application and website. This transformation enhanced customer engagement, improved brand visibility, and streamlined interactions, ultimately helping the business grow by offering a more connected and convenient user experience.
Key Features:
Unified User Experience: Consistent design and functionality across app and website.
Real-Time Syncing: User data and preferences synced across platforms for a smooth experience.
Personalized Interactions: Tailored product recommendations based on user behavior.
Multi-Channel Support: Integrated online, mobile, and in-store experiences.
Design Process:
User Research to define needs and pain points.
Wireframing to map out the user journey.
High-fidelity UI design using clean, minimalist aesthetics.
Prototyping and user testing to evaluate real-time interactions.
