REVIBE - UX Case Study
Fashioning the Future: A UX Case Study on Sustainable Fashion for Gen Z
Project Overview
This case study on Revibe, titled "Fashioning the Future: A UX Case Study on Sustainable Fashion for Gen Z," offers an in-depth exploration of the gap between Gen Z's awareness of sustainable fashion and their ability to find platforms that facilitate both eco-conscious choices and social connection. The study hypothesizes that Gen Z highly prioritizes sustainable fashion aligned with their environmental and ethical values but struggles to find platforms that effectively deliver on this.
Design Elements:
Clear visual hierarchy
Bold typography and interactive elements
Accessibility-first approach
Consistent browsing experience across desktop, tablet, and mobile
Process Highlights:
Wireframes to define structure.
High-fidelity mockups emphasizing user engagement.
Usability testing to ensure smooth interaction.
